Editorial Standards

Hypercars.Lifestyle covers the makers, the engineering, the costs and the events around the fastest cars in the world. Many readers come to us with a practical question: what does a hypercar really cost, and does it hold its value? This page explains how we label our articles and how we deal with figures on prices and returns and with statements about named people.

What the labels mean

• Guide: an in-depth guide by the Supercar Desk. Prices, production numbers and specifications reflect what was known when it was published.
• Background: an explainer on costs, technology, events or personalisation.
• Feature: a lifestyle story about celebrities, collections and the culture around hypercars. In the Culture section we checked statements about named people against public sources on 17 October 2026 and removed or rephrased what we could not confirm. Features in other sections draw on media reports that the editors have not independently verified; each says so at the top.
• Market & values: an article that discusses prices, value development or returns. It is not investment advice.
• Advertising: a sponsored article for a member of the Lifestyle Marketing Club.

How we treat prices and returns

Hypercars are cars first. Some have become valuable collectibles, and that is part of the story we tell. When we write about prices and returns, we follow these rules:

• Source and period. A return figure always names its source and the period. A gain of 185 percent means little without the years it covers.
• The right index. The figures most often quoted, from the Knight Frank Luxury Investment Index and the HAGI Top index, track classic collector cars. They say little about modern hypercars as a group.
• Records are exceptions. An auction record shows what one buyer paid for one car on one day. For every LaFerrari or Carrera GT that multiplied in value, there are limited models that sold below their list price after delivery.
• Costs count. Insurance, storage, servicing and transport cost money every year, and auction houses charge buyers a premium of about 10 to 15 percent plus a commission for the seller.
• No forecasts dressed as facts. We do not predict how much a car will gain in value. Where an article gives a view on future collector appeal, it is marked as our view.
• No investment advice. Nothing on this site is a recommendation to buy or sell a car or any other asset.

Key figures, checked on 17 October 2026

• Knight Frank Luxury Investment Index, car component (classic cars): up 185 percent in the ten years to the end of 2022, down 3.7 percent in 2025. The index does not include gold.
• Gold in US dollars: up about 9 percent from the end of 2012 to the end of 2022, and more than tripled from October 2016 to October 2026.
• Ferrari LaFerrari: about 1.4 million dollars in 2013. Coupes sold for 3.4 to 5.5 million dollars at auction in 2025 and early 2026, about 7.5 to 11.5 percent a year before costs.
• Porsche Carrera GT: list price 440,000 dollars, traded below it for about a decade, record of 6.715 million dollars in March 2026 for a unique paint-to-sample car.
• Running costs of a 3 million dollar car: insurance, storage and servicing come to about 2 to 4 percent of its value a year.

Sources include the Knight Frank Luxury Investment Index, results published by RM Sotheby’s, Broad Arrow and Bonhams, market data from Hagerty, and LBMA gold prices.

How we treat statements about people

Many of our Culture stories mention real people: drivers, footballers, musicians, actors and collectors. What we write about them follows these rules:

• A named claim needs a source. That someone owns, bought, ordered, crashed, gave away or invested in a car or a company is only stated when an established news outlet, the specialist motoring press, an official statement or the person themselves confirms it.
• Hearsay is not a source. Celebrity car lists, fan pages and the phrase “media reports say” do not count. If we cannot find a reliable source, we leave the name out or remove the claim.
• No invented quotes. We only quote people with words they have actually said in public.
• Extra care with sensitive topics. Accidents, legal trouble, private relationships and money are only mentioned with a clear, reliable source.

Corrections log

Checked on 17 October 2026.

• Hypercar Investment Guide: Values, Costs and Risks
  • Knight Frank Luxury Investment Index: the 185 percent rise from 2012 to 2022 refers to classic cars, not hypercars, and the index does not include gold. The figure of 53 percent for gold was wrong: gold rose about 9 percent in dollars over that decade. We added that classic car values fell 3.7 percent in 2025.
  • We removed the claim that select models appreciated "over 500% within five years". We found no source for it.
  • Ferrari LaFerrari: Ferrari never published a list price. Measured against about 1.4 million dollars, auction results of 2025 and early 2026 equal roughly 2.4 to 3.9 times the original price, about 7.5 to 11.5 percent a year before costs. The earlier "300% over a decade, above 12% a year" rested on outdated euro figures.
  • McLaren P1, Porsche Carrera GT and Ford GT: values updated with auction results from 2024 to 2026. The 6,500 Ford GT applications were for the first 500 cars, and the launch price was about $450,000, not $500,000.
  • Rimac Nevera: it was not sold out before the first deliveries. In 2024 the company said not all 150 cars had found buyers. Koenigsegg Jesko: 125 cars in total across Attack and Absolut.
  • Running costs: we found no source for the rule of thumb that a hypercar costs 8 to 15 (or 10 to 15) percent of its value per year. For a 3 million dollar car, insurance, storage and servicing come to about 2 to 4 percent a year.
  • Bugatti tyres and wheels: the $40,000 tyre sets and periodic wheel replacement describe the Veyron. The Chiron uses standard tyre mounting and is much cheaper to re-tyre.
  • Unsourced percentages for final editions (30 to 50%), documentation (10 to 15%) and Pebble Beach class awards (10 to 20%) were removed.
• Hypercar Buyers Guide 2026: Your Ultimate Roadmap to Owning an Automotive Masterpiece
  • Hidden costs: the article said seven cost categories add "25-40% annually". By its own figures, a $3,000,000 car in California costs roughly 9 to 16 percent extra in the first year, sales tax included, and about 2 to 6 percent of its value in each year after.
  • Bugatti Chiron tyres: the quoted $38,000 per set describes the Veyron. The Chiron uses standard tyre mounting; owner estimates start at about $8,000 per set.
  • Value development: the claim that limited models "typically bottom out at 60-80% of MSRP" contradicted the LaFerrari example, which never traded below its price. Values for LaFerrari and 918 Spyder were updated with auction results from 2025 and 2026.
  • Bugatti Tourbillon: we removed the forecast of "50-100%" appreciation within five years. There is no reliable basis for it.
  • Financing: the comparison of portfolio returns and loan rates is now presented as an assumption, not as the "mathematically superior choice".
  • Market boom: the article dated a speculative frenzy to 2021 through early 2023 with gains of 30 to 50 percent across numerous models. The boom peaked in 2022, collector car indices fell from 2023, and modern supercars picked up again in 2026.
• The Investment Value of Hypercars vs. Gold
  • We removed the general statement that hypercars have outperformed gold. It depends on the period: gold rose about 9 percent in dollars from 2012 to 2022 and has more than tripled since 2016, a gain few hypercars matched.
• Most Expensive Hypercars in the World: The Ultimate List of Automotive Opulence
  • Lamborghini Veneno Roadster: the $8.3 million sale took place at Bonhams in September 2019, not in 2020. We added that it was a seized car sold without reserve and that another example went unsold in 2020.
• Bugatti Complete Guide: The Definitive History and Future of the World’s Most Prestigious Hypercar Brand
  • Veyron Super Sport and Chiron Super Sport 300+: we found no public sale of a Veyron Super Sport at 3.2 million euros. Auction results have been around $2 million. The Chiron Super Sport 300+ figure was updated with a Bonhams result from October 2025.
• Pagani Complete Guide: The Art and Soul of Italian Hypercar Perfection
  • Pagani Zonda: private sales above 10 million euros are not documented. We replaced the claim with the public auction result of the Zonda LM Roadster in December 2024.
• Hypercar Maintenance Guide: The True Cost of Keeping an Automotive Masterpiece on the Road
  • Bugatti tyres and wheels: the $40,000 tyre sets and periodic wheel replacement describe the Veyron, not the Chiron.
  • Running costs: we found no source for the rule of thumb that a hypercar costs 8 to 15 (or 10 to 15) percent of its value per year. For a 3 million dollar car, insurance, storage and servicing come to about 2 to 4 percent a year.
• The Hottest Hypercars: Sold Out Pre-Production
  • We removed the claim that pre-production hypercars often resell for "several multiples" of their price. Results vary widely, and some models traded below their price after delivery.
• The Rise of Hypercar NFTs in Luxury Market
  • We removed the claims that hypercar NFTs offer lucrative returns and serve as a hedge against market volatility. NFT trading volumes fell by more than 90 percent from their 2022 peak.
• The Symbolic Power and Wealth of Hypercars
  • We removed the claim that rare hypercars, unlike traditional investments, do not fluctuate with the market, and the general reference to tax advantages.
• Stars Backing Hypercar Startups: Celebrity Investments
  • We removed a list of named celebrities said to have invested in hypercar startups, for which we found no public record, and the reference to "high returns". Investments in young car makers are high risk.
• The Ultra-Rich’s Hypercar Collection: Future-Proofing Strategies
  • We softened statements that collectors "can expect" appreciation and that collections provide financial security. Car values rise and fall.
• The Hypercar Dilemma: Value Over Time
  • We corrected the general statement that "many hypercars" hold or gain value. Some do, many lose value.

Tell us about an error

If you find a figure that is wrong or out of date, write to the Supercar Desk at info@pr-geo.com. Please include the article and, if possible, a source.